The landscape of healthcare marketing and the strategies needed to increase patient acquisition are rapidly evolving, as prospective patients are becoming avid researchers looking to gather as much information on a practice as possible before ever picking up the phone or walking into a facility. With competition continually increasing, its more critical than ever for private practices to invest in their branding and market outreach in order to build trust and credibility with this prospective audience.Read More
Today, the plight of men, women and children from Central American countries making their way to the southern U.S. border in hopes of seeking asylum is often reduced to quick sound bites and social media posts. However, the complexity of this humanitarian situation – and the reasons that drive refugees to flee – has long been documented by the United Nations High Commissioner for Refugees (UNHCR).Read More
With all of the available channels for a digital campaign in the current market, it can be difficult to stay on top of every last detail in your campaign efforts. We’ve compiled a handy checklist of best practices, common mistakes and potential issues that may come across in your digital marketing campaigns, so you can draw comparisons with your own efforts to be more effective in this space.Read More
Building a new brand for Jackson Kelly
Seeking to harness its expanding national reputation as a premier regional law firm known for deep industry experience and superior client service, Jackson Kelly looked to Herrmann to help create a new brand image that would highlight its progressive stance and wealth of talent.Read More
We are #AnnapolisStrong
Yesterday afternoon, June 28, 2018, as reports began to filter through the Annapolis community—and indeed the world—of the unimaginable violence that had occurred at the offices of our hometown newspaper, The Capital, our Herrmann team members grappled with a slew of emotions.Read More
Heralded as the most important change in data privacy regulation to hit the European Union in decades, General Data Protection Regulation (GDPR) is set to take effect in the EU on May 25th. Meaning any organization that collects or processes personal data on citizens anywhere in the European Union will be required to meet new compliance regulations designed to protect consumer rights.Read More
Tips to stand tall among the Twitter flock
Twitter currently has 310 million monthly active users. There’s a whole world of people to reach! If you’re seeking more engagement with your tweets, things like formatting and timing are key. Once you establish your marketing objective and know your goals, use these tips to help get noticed and increase traffic.Read More
Let's bring your attorneys to life.
At Herrmann, we believe that a critical goal for any website is to connect emotionally with its audiences. On a law firm website, there is arguably no greater way to spark that connection than through the attorney biographies. And yet, so many law firm websites treat their bio pages as an obligatory effort. Awkward yearbook style headshot? Check. Contact information? Check. Professional history and educational pedigree? Check and check. It's not necessarily that this structure is bad, but there is a glaring opportunity missed when clinging tightly to this format.Read More
Reimagining a platform, rebuilding an experience.
We are thrilled to announce the latest release of our industry-leading content management system, HerrmannEasyEdit 4.0. Completely rebuilt from the ground up, version 4.0 features an entirely new system architecture, a fully responsive interface, a more intuitive user experience and countless other updates and enhancements.Read More
The power of visual storytelling.
If you follow the trends of interactive design—and we do—the one theme that consistently emerges is that change is constant. After all, it was only a few short years ago that responsive design was just a promising theory. Now it is a cornerstone of any redesign strategy. Point is, things change on the web. A lot. That's what makes it so wonderful. It's an evolving platform, and we're still very much witnessing its infancy. But of all the trends in recent years, the shift to visual storytelling is far and away our favorite. What exactly does that mean? Glad you asked.Read More
Prevent your project from being derailed with these tips for project management
Project management requires a clear plan of attack as well as buy-in from your firm’s leadership, your team members and your vendors. Here are a few tips to help you establish effective vendor relationships that will allow you to stay on target and on deadline.Read More
How is your firm standing out in a sea of blue and navy?
The graphic, fashion, and interior design worlds rethink color several times every year. While that level of diligence may be excessive for law firms, we sometimes ignore this freedom. The apprehension to considering change often comes at a cost. In a society that is in a constant state of reinvention, it is advantageous for law firms to question long-held beliefs about color and reconsider how it is used in their brand identities.Read More
What Legal Marketers Can Learn From Client Feedback
Back in 2011, a LexisNexis Martindale-Hubbell study found that nearly half of law firms around the world were soliciting feedback from their clients via in-person or telephone interviews, surveys or other formal information-gathering processes.Read More
Investing in a responsive site now pays off in the long run
In 2014, Internet usage on mobile devices exceeded PC usage for the first time in history, symbolizing the inevitable change in landscape of how businesses are reaching their target audiences and vice versa.Read More
How is your firm preparing for the next generation of rainmakers?
A solstice of sorts is on the horizon. In 2020, millennials will become the majority in the workplace. With that inevitable shift on the way, what should partners – the majority of whom hail from the baby boomer generation – be doing today to make their firms more competitive, more productive and more in sync with those who will be soon be carrying the torch?Read More
Why today's law firms should embrace a robust digital marketing strategy
Maybe your firm’s been on the fence about making the leap into digital advertising. Or perhaps you’re debating the pros and cons of committing a larger percentage of your budget on ads delivered to laptops, desktops, tablets or smartphones. If either describes your dilemma, here’s a projection that may propel you to take action:Read More