Fresh tactics for creating that next memorable campaign.
Good destination marketing requires being a step ahead of the next travel season. Great destination marketing requires out-of-the-box thinking to capture and pique a potential tourist’s interest. It’s time to bring fresh, creative, modern strategies into your 2023 DMO campaigns. Here are a few suggestions of creative, non-traditional opportunities and trends to explore in the new year:
CASE STUDY: Visit Annapolis & Anne Arundel County Advertising Campaign
Internationally known as a destination for sailors and history buffs, the Chesapeake Bay region draws more than two million first-time and repeat visitors every year. In 2022, Visit Annapolis and Anne Arundel County (VAAAC), the nonprofit organization dedicated to marketing the area’s attractions, engaged Herrmann to create a new advertising campaign. The VAAAC’s goal was to inject an energetic vibe into the area's image by showcasing a much wider array of activities in a progressive, exciting manner.
The options available today in the digital realm should be viewed not as an overwhelming menu of disconnected platforms, but as an opportunity that is both holistic and organic. An effective omnichannel marketing strategy doesn’t simply employ multiple platforms; it connects them in a manner that allows them to leverage the data each is collecting and use that data to continually refine, refocus and retarget.
CASE STUDY: Howard County Health Department's Youth Suicide Prevention Campaign
The last few months of the school year are stressful times for teens. The angst associated with exams, proms, relationships, graduations, college admissions tests, part-time jobs, family obligations and day-to-day challenges that simmer below the surface often boil over. This year, teens were faced with even more upheaval as the COVID-19 pandemic put much of the world in lockdown mode, and the Howard County Health Department recognized that teens could be particularly vulnerable. The department’s teen suicide prevention outreach was very successful in 2019, and it was important to revive the campaign. Once again, the department turned to Herrmann.
Case Study: Anne Arundel County Department of Health
For many years, Herrmann has partnered with the Anne Arundel County Department of Health to plan and execute a variety of campaigns to inform the public of the resources available to residents. From breast cancer screenings to addiction-related topics, we have tackled each challenge by combining creative strategy, eye-catching design, memorable messaging, and thorough media planning and implementation. The recent 2020 Smoking Cessation campaign aimed at county residents was no exception.
Marketing Tips for Local Annapolis Businesses During COVID-19
COVID-19 was certainly a punch in the gut of the local economy in Annapolis – just as it was in communities all over the country. But rather than go down for the count, businesses in Annapolis took to planning new strategies for survival. Their actions were swift, sustained and designed to adapt to changing local and state guidelines.
Herrmann Advertising’s Chief Business Development Officer John Albert and Historic Annapolis' Senior VP-Membership, Communications and Engagement Carrie Kiewitt conducted a webinar recently to share those marketing tips and success stories with local business owners and community leaders.
Paging Dr. Google! With more information available online than ever before, it should come as no surprise that people are turning to the Internet to self-diagnose a medical problem, research medical procedures, or research health and wellness topics. In fact, over 70% of Internet users say they’ve looked online for health information within the past year. And that means they’ll be clicking on healthcare practice websites that offer valuable, unique, and consistent content.
In today’s market, consumers have more choices than ever before. With 80% of U.S. adults now looking for medical information online, it’s absolutely essential to use your healthcare practice’s website to build an emotional, human connection with consumers online. Prospective patients need to feel comfortable with their doctors, and 63% of people report that they will choose one healthcare provider over another based on their online presence.
With all of the available channels for a digital campaign in the current market, it can be difficult to stay on top of every last detail in your campaign efforts. We’ve compiled a handy checklist of best practices, common mistakes and potential issues that may come across in your digital marketing campaigns, so you can draw comparisons with your own efforts to be more effective in this space.
Twitter currently has 310 million monthly active users. There’s a whole world of people to reach! If you’re seeking more engagement with your tweets, things like formatting and timing are key. Once you establish your marketing objective and know your goals, use these tips to help get noticed and increase traffic.
Why today's law firms should embrace a robust digital marketing strategy
Maybe your firm’s been on the fence about making the leap into digital advertising. Or perhaps you’re debating the pros and cons of committing a larger percentage of your budget on ads delivered to laptops, desktops, tablets or smartphones. If either describes your dilemma, here’s a projection that may propel you to take action: