Herrmann recently partnered with the Anne Arundel County Department of Health on a new smoking cessation campaign, using messaging that drove home the importance of quitting by reminding smokers of the priceless life events they may miss if they don’t take action to stop smoking. The new campaign combined best practices from our extensive experience in the public health sector, as well as input from various stakeholder forums held during the planning stages.
Paging Dr. Google! With more information available online than ever before, it should come as no surprise that people are turning to the Internet to self-diagnose a medical problem, research medical procedures, or research health and wellness topics. In fact, over 70% of Internet users say they’ve looked online for health information within the past year. And that means they’ll be clicking on healthcare practice websites that offer valuable, unique, and consistent content.
In today’s market, consumers have more choices than ever before. With 80% of U.S. adults now looking for medical information online, it’s absolutely essential to use your healthcare practice’s website to build an emotional, human connection with consumers online. Prospective patients need to feel comfortable with their doctors, and 63% of people report that they will choose one healthcare provider over another based on their online presence.
With all of the available channels for a digital campaign in the current market, it can be difficult to stay on top of every last detail in your campaign efforts. We’ve compiled a handy checklist of best practices, common mistakes and potential issues that may come across in your digital marketing campaigns, so you can draw comparisons with your own efforts to be more effective in this space.
Twitter currently has 310 million monthly active users. There’s a whole world of people to reach! If you’re seeking more engagement with your tweets, things like formatting and timing are key. Once you establish your marketing objective and know your goals, use these tips to help get noticed and increase traffic.
Why today's law firms should embrace a robust digital marketing strategy
Maybe your firm’s been on the fence about making the leap into digital advertising. Or perhaps you’re debating the pros and cons of committing a larger percentage of your budget on ads delivered to laptops, desktops, tablets or smartphones. If either describes your dilemma, here’s a projection that may propel you to take action: