The landscape of healthcare marketing and the strategies needed to increase patient acquisition are rapidly evolving, as prospective patients are becoming avid researchers looking to gather as much information on a practice as possible before ever picking up the phone or walking into a facility. With competition continually increasing, its more critical than ever for private practices to invest in their branding and market outreach in order to build trust and credibility with this prospective audience.Read More
Today, the plight of men, women and children from Central American countries making their way to the southern U.S. border in hopes of seeking asylum is often reduced to quick sound bites and social media posts. However, the complexity of this humanitarian situation – and the reasons that drive refugees to flee – has long been documented by the United Nations High Commissioner for Refugees (UNHCR).Read More
Building a new brand for Jackson Kelly
Seeking to harness its expanding national reputation as a premier regional law firm known for deep industry experience and superior client service, Jackson Kelly looked to Herrmann to help create a new brand image that would highlight its progressive stance and wealth of talent.Read More
The power of visual storytelling.
If you follow the trends of interactive design—and we do—the one theme that consistently emerges is that change is constant. After all, it was only a few short years ago that responsive design was just a promising theory. Now it is a cornerstone of any redesign strategy. Point is, things change on the web. A lot. That's what makes it so wonderful. It's an evolving platform, and we're still very much witnessing its infancy. But of all the trends in recent years, the shift to visual storytelling is far and away our favorite. What exactly does that mean? Glad you asked.Read More