CASE STUDY: Visit Annapolis & Anne Arundel County Advertising Campaign
Internationally known as a destination for sailors and history buffs, the Chesapeake Bay region draws more than two million first-time and repeat visitors every year. In 2022, Visit Annapolis and Anne Arundel County (VAAAC), the nonprofit organization dedicated to marketing the area’s attractions, engaged Herrmann to create a new advertising campaign. The VAAAC’s goal was to inject an energetic vibe into the area's image by showcasing a much wider array of activities in a progressive, exciting manner.
Marketing Tips for Local Annapolis Businesses During COVID-19
COVID-19 was certainly a punch in the gut of the local economy in Annapolis – just as it was in communities all over the country. But rather than go down for the count, businesses in Annapolis took to planning new strategies for survival. Their actions were swift, sustained and designed to adapt to changing local and state guidelines.
Herrmann Advertising’s Chief Business Development Officer John Albert and Historic Annapolis' Senior VP-Membership, Communications and Engagement Carrie Kiewitt conducted a webinar recently to share those marketing tips and success stories with local business owners and community leaders.
Small Business Success Stories in the COVID-19 Era: Historic Annapolis
Like many organizations and businesses in the travel and tourism, entertainment and hospitality spaces, Historic Annapolis, a longtime Herrmann client, was forced to close the doors to its properties, including the magnificent William Paca House and Garden, in mid-March as a result of the COVID-19 pandemic. The HA staff went into proactive mode, creating a strategic plan to navigate the crisis.
Small Business Success Stories in the COVID-19 Era: Severn Bank
At a time when many small businesses desperately sought Payroll Protection Program (PPP) funding due to COVID-19 impacts, Herrmann’s client, Severn Bank, jumped into action. During the first wave of the CARES Act, nearly 100% of the applications Severn Bank processed were approved and funded. This good news story was worth sharing.
As we celebrate National Women’s History Month each March, we’re reminded of our own history. But this year, Herrmann Advertising | Branding | Technology has even more reason to reflect. This month marks our woman-owned company’s 40th Anniversary, and we’ve got a lot to celebrate!
Yesterday afternoon, June 28, 2018, as reports began to filter through the Annapolis community—and indeed the world—of the unimaginable violence that had occurred at the offices of our hometown newspaper, The Capital, our Herrmann team members grappled with a slew of emotions.