Looking Your Best for Bios

Style Tips for Your Post-Pandemic Photo Shoot

Hooray, life is getting back to normal! People are venturing back to their offices, seeing clients and colleagues, and getting on with business as usual. Uh oh, the marketing team just informed you of a company re-brand – complete with new bio photos. Gasp! When you want to look your best on your website bio, it’s important to keep these tips in mind.

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A Picture's Worth a Thousand Words

Which attorney bio photography style is best for your firm?

Attorney bios are arguably the most important pages on law firm websites. They serve as that initial handshake. Being the first thing on the page that someone will likely see, the bio photo style on your website has an outsized impact when it comes to forming that initial impression of an attorney in the viewer’s mind.

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Injecting Interconnectivity

Case Study: PilieroMazza's new brand stresses a holistic approach

Read how Herrmann’s approach to rebranding a law firm headquartered in the nation’s capital is positioning it to deliver a broader range of legal services to clients.  

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Straightforward & Sophisticated

Case Study: Creating a contemporary brand for Post & Schell's new website and logo.

When it was time to freshen up its brand with a new website and updated logo, Post & Schell turned to Herrmann. By applying the latest design and technology trends, conveying more content graphically and taking new attorney photos, the Herrmann team created a site for this Mid-Atlantic legal powerhouse that is visually pleasing, easy to navigate and full of the backend features that make managing content a breeze. Here’s the backstory behind Post & Schell’s new site and brand look.

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Playbacks Pay Back

Why Lawyers Should Tell Their Stories in Podcasts

Podcasts are becoming more and more popular among law firms as a platform to showcase their attorneys’ talents, experience and insights. While some may think it’s a new phenomenon, its origins in the legal world date back to an era long before the “podcast” term was coined.

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Propelling 140 Years of Legacy Forward

CASE STUDY: Stroock Website Redesign/Brand Refresh

Stroock has been a fixture in the New York legal scene for more than a century. But today it is much more than simply a “Wall Street firm.” It now has offices across the country, a wide breath of practices and an influx of talented lawyers handling high-profile matters. See how Herrmann helped position Stroock’s brand to match its energetic momentum.

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The Virus & The Law

How firms are proactively addressing client concerns

As countries, states and cities around the globe transition to a “new normal” and cautiously face a world where COVID-19 is a daily concern, law firms – large and small – have been extremely proactive. Since the beginning of the year, lawyers have seen an uptick in client concerns – from both businesses and individuals – that defy traditional practice silos and demand unprecedented collaboration to deliver holistic solutions.

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Bridge the “Social Distancing” Gap With Fresh Content

Delivering fresh, relevant content to your clients and prospects cannot be considered a “nice to have” in today’s competitive market, but rather a “must have” tactic that dovetails with your strategic plan and growth initiatives. In the legal industry, firms of all sizes – from solo practitioners to the largest in the world – have been embracing content creation for many years, and in turn, reaping the associated rewards. Ensure your brand is out front as websites and online platforms move to the forefront – especially now that in-person presentations and meetings are sidelined.  

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5 Ways to Create Memorable Online Brand Experiences - Part 5

Values-Driven Branding

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Part 3 was a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere. In Part 4, we talked about the importance and value of the technology behind your website’s internal site search tool. And now in the final part of our series, we’ll discuss the value in values-driven branding for law firms.

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5 Ways to Create Memorable Online Brand Experiences - Part 4

Focus on Search

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Part 3 was a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere. In Part 4, we talk about the importance and value of the technology behind your website’s internal site search tool, and how that search tool can be a driving factor in a visitor’s positive or negative experience with your website.

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5 Ways to Create Memorable Online Brand Experiences - Part 3

Content Personalization

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Now in Part 3, we’ll shift tracks from visual tactics to a couple technology focused ones, beginning with a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere.

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5 Ways to Create Memorable Online Brand Experiences - Part 2

Videos and Animation

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. In Part 2, we’ll take a look at how firms can utilize videos and micro-animations to stand out in a crowded market.

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5 Ways to Create Memorable Online Brand Experiences

Part 1: Message-Driven Visuals

Around five years ago, professional services firms started implementing a lot of new design styles and user experience (UX) trends that were, at the time, a big departure from what everyone else was doing. Eventually though, everybody else latched on to these styles until the once-innovative trends became the industry standards. What had been considered a unique approach became a predictable experience. How can you make your website stand out in an industry of imitators?

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From Regional Star to National Player

Building a new brand for Jackson Kelly

Seeking to harness its expanding national reputation as a premier regional law firm known for deep industry experience and superior client service, Jackson Kelly looked to Herrmann to help create a new brand image that would highlight its progressive stance and wealth of talent.

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From Mundane to Memorable

Making Your Lawyer Bios Stand Out

So what can you do to deliver something that truly resonates with prospects, clients or virtually anyone who wants to learn more about what your lawyers bring to the table?

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5 Tips for Establishing Effective Vendor Relationships

Prevent your project from being derailed with these tips for project management

Project management requires a clear plan of attack as well as buy-in from your firm’s leadership, your team members and your vendors. Here are a few tips to help you establish effective vendor relationships that will allow you to stay on target and on deadline.

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Reading Between the Lines:

What Legal Marketers Can Learn From Client Feedback

Back in 2011, a LexisNexis Martindale-Hubbell study found that nearly half of law firms around the world were soliciting feedback from their clients via in-person or telephone interviews, surveys or other formal information-gathering processes.

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Keeping Up With the Millennials

How is your firm preparing for the next generation of rainmakers?

A solstice of sorts is on the horizon. In 2020, millennials will become the majority in the workplace. With that inevitable shift on the way, what should partners – the majority of whom hail from the baby boomer generation – be doing today to make their firms more competitive, more productive and more in sync with those who will be soon be carrying the torch?

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Online & On Target

Why today's law firms should embrace a robust digital marketing strategy

Maybe your firm’s been on the fence about making the leap into digital advertising. Or perhaps you’re debating the pros and cons of committing a larger percentage of your budget on ads delivered to laptops, desktops, tablets or smartphones. If either describes your dilemma, here’s a projection that may propel you to take action:

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