Herrmann’s role in the legal marketing arena dates to the advent of sophisticated law firm marketing as we know it today. In the early 1990s, our agency's founder, president and creative director Judi Herrmann made a presentation at the American Bar Association in Washington, D.C., alongside other speakers such as Chief Justice of the Supreme Court Warren Burger, to show the potential and impact that branding could bring to law firms. At a time when the vast majority of firms limited their marketing efforts to "tombstone" advertising, our cutting-edge work illustrated the potential of quality advertising campaigns for the industry.
Cross-Platform Strategic Innovation
Today, Herrmann continues to be at the forefront of the legal marketing field. We’ve worked with nearly a third of the AmLaw 100, small- to mid-sized firms across the country, and national and international legal associations. Our extensive experience in strategic marketing, branding, positioning, messaging and visual identity development gives us a unique position in the legal services marketplace and a deep understanding of what works — and what does not – in this sophisticated and demanding space. We’re different because we're more than simply a "design" firm; we holistically develop a marketing strategy that works across various media and disciplines.
Our Powerful CMS Delivers Big
Herrmann thoroughly understands both the branding and technology components that make up a successful website. Our team of in-house web developers implements mobile-first, CMS-driven solutions for small- and mid-sized law firms across the country. HerrmannEasyEdit, our own web-based content management system designed specifically for law firms, makes it easy to update database-driven information throughout a website. With Herrmann, you don't have to choose between a company that understands website technology or an agency that develops stunning creative designs — we give you both.