Looking Your Best for Bios

Style Tips for Your Post-Pandemic Photo Shoot

Hooray, life is getting back to normal! People are venturing back to their offices, seeing clients and colleagues, and getting on with business as usual. Uh oh, the marketing team just informed you of a company re-brand – complete with new bio photos. Gasp! When you want to look your best on your website bio, it’s important to keep these tips in mind.

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Injecting Interconnectivity

Case Study: PilieroMazza's new brand stresses a holistic approach

Read how Herrmann’s approach to rebranding a law firm headquartered in the nation’s capital is positioning it to deliver a broader range of legal services to clients.  

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Straightforward & Sophisticated

Case Study: Creating a contemporary brand for Post & Schell's new website and logo.

When it was time to freshen up its brand with a new website and updated logo, Post & Schell turned to Herrmann. By applying the latest design and technology trends, conveying more content graphically and taking new attorney photos, the Herrmann team created a site for this Mid-Atlantic legal powerhouse that is visually pleasing, easy to navigate and full of the backend features that make managing content a breeze. Here’s the backstory behind Post & Schell’s new site and brand look.

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Propelling 140 Years of Legacy Forward

CASE STUDY: Stroock Website Redesign/Brand Refresh

Stroock has been a fixture in the New York legal scene for more than a century. But today it is much more than simply a “Wall Street firm.” It now has offices across the country, a wide breath of practices and an influx of talented lawyers handling high-profile matters. See how Herrmann helped position Stroock’s brand to match its energetic momentum.

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The Virus & The Law

How firms are proactively addressing client concerns

As countries, states and cities around the globe transition to a “new normal” and cautiously face a world where COVID-19 is a daily concern, law firms – large and small – have been extremely proactive. Since the beginning of the year, lawyers have seen an uptick in client concerns – from both businesses and individuals – that defy traditional practice silos and demand unprecedented collaboration to deliver holistic solutions.

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Bridge the “Social Distancing” Gap With Fresh Content

Delivering fresh, relevant content to your clients and prospects cannot be considered a “nice to have” in today’s competitive market, but rather a “must have” tactic that dovetails with your strategic plan and growth initiatives. In the legal industry, firms of all sizes – from solo practitioners to the largest in the world – have been embracing content creation for many years, and in turn, reaping the associated rewards. Ensure your brand is out front as websites and online platforms move to the forefront – especially now that in-person presentations and meetings are sidelined.  

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5 Ways to Create Memorable Online Brand Experiences - Part 5

Values-Driven Branding

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Part 3 was a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere. In Part 4, we talked about the importance and value of the technology behind your website’s internal site search tool. And now in the final part of our series, we’ll discuss the value in values-driven branding for law firms.

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5 Ways to Create Memorable Online Brand Experiences - Part 4

Focus on Search

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Part 3 was a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere. In Part 4, we talk about the importance and value of the technology behind your website’s internal site search tool, and how that search tool can be a driving factor in a visitor’s positive or negative experience with your website.

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5 Ways to Create Memorable Online Brand Experiences - Part 3

Content Personalization

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. Part 2 focused on how firms can utilize videos and micro-animations to stand out in a crowded market. Now in Part 3, we’ll shift tracks from visual tactics to a couple technology focused ones, beginning with a discussion around content personalization and how artificial intelligence has worked its way into the law firm website sphere.

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5 Ways to Create Memorable Online Brand Experiences - Part 2

Videos and Animation

In Part 1 of this five-part series, we explored how firms could use message-driven visuals and a renewed focus on brand positioning to create a more effective and impactful website. In Part 2, we’ll take a look at how firms can utilize videos and micro-animations to stand out in a crowded market.

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5 Ways to Create Memorable Online Brand Experiences

Part 1: Message-Driven Visuals

Around five years ago, professional services firms started implementing a lot of new design styles and user experience (UX) trends that were, at the time, a big departure from what everyone else was doing. Eventually though, everybody else latched on to these styles until the once-innovative trends became the industry standards. What had been considered a unique approach became a predictable experience. How can you make your website stand out in an industry of imitators?

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How the EU's New GDPR Regulations May Affect Your Business

Heralded as the most important change in data privacy regulation to hit the European Union in decades, General Data Protection Regulation (GDPR) is set to take effect in the EU on May 25th. Meaning any organization that collects or processes personal data on citizens anywhere in the European Union will be required to meet new compliance regulations designed to protect consumer rights.

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From Mundane to Memorable

Making Your Lawyer Bios Stand Out

So what can you do to deliver something that truly resonates with prospects, clients or virtually anyone who wants to learn more about what your lawyers bring to the table?

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Tweet With Authority!

Tips to stand tall among the Twitter flock

Twitter currently has 310 million monthly active users. There’s a whole world of people to reach! If you’re seeking more engagement with your tweets, things like formatting and timing are key. Once you establish your marketing objective and know your goals, use these tips to help get noticed and increase traffic.

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The changing landscape of regulation

Rethinking the Humble Bio

Let's bring your attorneys to life.

At Herrmann, we believe that a critical goal for any website is to connect emotionally with its audiences. On a law firm website, there is arguably no greater way to spark that connection than through the attorney biographies. And yet, so many law firm websites treat their bio pages as an obligatory effort. Awkward yearbook style headshot? Check. Contact information? Check. Professional history and educational pedigree? Check and check.  It's not necessarily that this structure is bad, but there is a glaring opportunity missed when clinging tightly to this format.

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HerrmannEasyEdit 4.0 CMS Responsive Website Design

What were we thinking?

Reimagining a platform, rebuilding an experience.

We are thrilled to announce the latest release of our industry-leading content management system, HerrmannEasyEdit 4.0. Completely rebuilt from the ground up, version 4.0 features an entirely new system architecture, a fully responsive interface, a more intuitive user experience and countless other updates and enhancements.

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Orange is the New Blue

How is your firm standing out in a sea of blue and navy?

The graphic, fashion, and interior design worlds rethink color several times every year. While that level of diligence may be excessive for law firms, we sometimes ignore this freedom. The apprehension to considering change often comes at a cost. In a society that is in a constant state of reinvention, it is advantageous for law firms to question long-held beliefs about color and reconsider how it is used in their brand identities.

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Ferrari dreams? Ford budget?

Today's websites deliver both.

If you’ve been dreaming of a sleek, stylish website for your law firm that delivers the head-turning quotient of a Ferrari, but think it can’t be done on a Ford budget, you might be pleasantly surprised.

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Responsive Web Design

Responsive Web Design - A Must-Have for True Accessibility

Investing in a responsive site now pays off in the long run

In 2014, Internet usage on mobile devices exceeded PC usage for the first time in history, symbolizing the inevitable change in landscape of how businesses are reaching their target audiences and vice versa.

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