From our home base in Annapolis, Maryland, Herrmann's been building great brands for clients around the world for more than 35 years. Our full-service, woman-owned agency is known for its passion, creativity and eye for detail when it comes to telling your story. From marketing strategy, website development and memorable ad campaigns to stunning photography, animation and e-communications, we have what it takes to take your brand to new levels.

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25 Years in Legal Marketing

All in a Day’s Work

The Clients Are Always Right

  • Law Firms

    Akin Gump Strauss Hauer & Feld

    Anderson Coe & King

    Arnold & Porter

    Association of Corporate Counsel (ACC)

    Association of Legal Administrators (ALA) - Richmond Chapter

    Baker & McKenzie

    Baker Daniels

    Barton Gilman

    Bazelon Less & Feldman

    Bean, Kinney & Korman

    Beirne Maynard & Parsons

    Berger Singerman

    Bond, Schoeneck & King

    Brinks Gilson & Lione

    Buist, Moore, Smythe & McGee

    Burnham | Brown

    Burns, Doane, Swecker & Mathis

    C.R. & F. Rojas

    Carmody Torrance Sandak & Hennessey

    Cesari & McKenna

    Chadbourne & Parke

    Chapman and Cutler

    Chester Willcox & Saxbe

    Clarke Gittens Farmer

    Cohen Seglias Pallas Greenhall & Furman

    Cooper Levenson

    Council, Baradel, Kosmerl & Nolan

    Covington & Burling

    Crain Caton & James

    Cummings & Lockwood

    Davis Graham & Stubbs

    Day Pitney

    Dewey Ballantine

    Diamond McCarthy

    Dickinson, Mackaman, Tyler & Hagen

    Doffermyre Shields Canfield Knowles & Devine

    Dugan, Babij, Tolley & Spector

    Dykema

    Fairfield and Woods

    Farella Braun + Martel

    Fedder and Garten

    Fellers Snider

    Fish & Neave

    Gibbons

    Gilbert

    GKG Law

    Godfrey & Kahn

    Goldberg, Kohn, Bell, Black, Rosenbloom & Moritz

    Goodell, DeVries, Leech & Dann

    Gottlieb & Gordon

    Goulston & Storrs

    Greenberg Glusker

    Grubman Shire & Meiselas

    Hall, Estill, Hardwick, Gable, Golden & Nelson

    Hamilton Brook Smith & Reynolds

    Harness Dickey

    Heller Ehrman

    Heyman Fletcher

    Hildebrandt International

    Hogan & Hartson

    Holland & Knight

    Honigman, Miller, Schwartz & Cohn

    Hunton & Williams

    Intelligent Marketing Solutions

    Jones, Walker, Waechter, Poitevent, Carrère & Denègre

    Joseph Greenwald & Laake

    Kean Miller

    Kelley Drye

    Kennedy Covington Lobdel & Hickman

    Kenyon & Kenyon

    Kramer Levin Naftalis & Frankel

    Kramon & Graham

    Krieg DeVault

    Kronish, Lieb, Weiner & Hellman

    Legal Marketing Association (LMA)

    Legalink

    Lerch Early & Brewer

    Levine, Blaszak, Block & Boothby

    Lex Mundi

    Leydig, Voit & Mayer

    Liff & Walsh

    Linowes & Blocher

    Loeb & Loeb

    Lowndes Drosdick Doster Kantor & Reed

    Mallory Law Office

    Manatt Phelps & Phillips

    Manning Fulton

    Marashlian & Donahue

    Mark Bruce International

    Martindale-Hubbell

    Maynard Cooper & Gale

    McConnell Valdés

    McDonnell Boehnen Hulbert & Berghoff

    McGuire Woods

    McKinney Bancroft & Hughes

    McKirdy & Riskin

    McNees, Wallace & Nurick

    Michael Best & Friedrich

    Milbank Tweed

    Miles & Stockbridge

    Miller & Chevalier

    Moses & Singer

    Munsch, Hardt, Kopf & Harr

    Murchison & Cumming

    Murtha Cullina

    Nossaman

    Nutter McClennen & Fish

    Ober | Kaler

    Odin, Feldman & Pittleman

    Ogletree, Deakins, Nash, Smoak & Stewart

    Parker McCay

    Patterson, Belknap, Webb & Tyler

    Perkins Smith & Cohen

    Piper, Marbury, Rudnick & Wolfe

    Post & Schell

    Pryor Cashman

    Reed Smith

    Richards Kibbe & Orbe

    Richards Layton & Finger

    Riley Riper Hollin & Colagreco

    Robinson & Cole

    Roetzel & Andress

    Ropes & Gray

    Rosenfeld, Meyer & Susman

    Rosenstein Fist & Ringold

    Ross & Hardies

    Ruberto, Israel & Weiner

    Ruden, McClosky, Smith & Schuster

    Schopf & Weiss

    Selzer Gurvitch Rabin & Obecny

    Shapiro Sher & Guinot

    Shawe & Rosenthal

    Snell & Wilmer

    Sonnenschein

    Spotts Fain

    Sutherland

    Tabe & Associates

    Taft Stettinius & Hollister

    Tarlow, Breed & Hart

    Taylor Duane Barton & Gilman

    Taylor Law Offices

    Thelen, Reid & Priest

    Thompson & Knight

    Torkildson Katz Moore Hetherington & Harris

    Trenk DiPasquale

    Tucker Ellis

    Tydings & Rosenberg

    Venable

    Weissman, Nowack, Curry & Wilco

    Whiteford Taylor & Preston

    Wiley, Rein & Fielding

    Williams & Connolly

    Willkie, Farr & Gallagher

    Wolf Greenfield

    Wolff & Samson

    Worklaw Network

  • Financial

    Adams National Bank

    Arlington Bank

    Ashley Insurance

    Bank of America

    Bates White

    Beacon Financial Services

    Beers & Cutler

    C&S/Sovran Bank

    Cardinal Financial Corporation

    George Mason Bank

    George Mason Mortgage

    Global Card Solutions

    Gross Mendelsohn & Associates, P.A.

    Harbor Bank

    Hopkins Investment Management

    Key Bank and Trust

    National Bank of Washington

    NationsBank

    People's Community Partnership Federal Credit Union

    Suburban Bank

    Trident Insurance

    United Bank

    Valley Credit Union

    Women's National Bank

  • Education

    Commission on Dental Competency Assessments (CDCA)

    George Mason University Law & Economics Center

    Indian Creek School

    Maryland Faculty On-line

    Maryland Hall for the Creative Arts

    Maryland State Department of Education

    Maryland State Education Association (MSEA)

    Prince George's Community College

    Queen Anne School

    Severn School

    St. Anne's School of Annapolis

    Teachers Association of Anne Arundel Co.

    The Key School

    University of Maryland

  • Environmental

    Chesapeake Bay Foundation

    Chesapeake Bay Gateways Network

    Chesapeake Bay Program

    Chesapeake Bay Trust

    Environmental Protection Agency

    National Geographic Adventure

    National Geographic Channel

    National Geographic Image Collection

    National Geographic Magazine

    National Geographic Society

    National Geographic Television

    National Geographic Traveler

    National Park Service

    National Wildlife Federation

  • Associations | Government Agencies

    Anne Arundel County Department of Health

    Anne Arundel County Office of Economic Development

    Association of Legal Administrators (ALA) - Richmond Chapter

    Baltimore County Department of Economic Development

    Baltimore County Office of Employment and Training

    Business & Workforce Development Center of Anne Arundel County

    Center for the Advancement of Food Service Education

    City of Annapolis

    Commission on Dental Competency Assessments (CDCA)

    Comptroller of Maryland

    Food Marketing Institute (FMI)

    Friends Committee on National Legislation (FCNL)

    Legal Marketing Association (LMA)

    Legalink

    Lex Mundi

    Maryland Energy Administration (MEA)

    Maryland State Education Association (MSEA)

    National Gas Suppliers Association (NGSA)

    Prince George's County Health Department

    Prince George's County Human Relations Commission

    Prince George’s County Economic Development Corporation

    State of Maryland Department of Business and Economic Development

    State of Maryland Department of Transportation

    United Nations High Commissioner for Refugees (UNHCR)

    Worklaw Network

  • Cultural Arts | Community

    Annapolis Film Festival

    Annapolis Symphony Orchestra

    Ballet Theatre of Maryland

    City of Annapolis

    Herrmann-Freeman Foundation

    Historic Annapolis

    Hospice of the Chesapeake

    Maryland Hall for the Creative Arts

    Paca Girlfriends' Party

    Rock On Warriors

    St. John's College

  • Healthcare

    Anne Arundel County Department of Health

    Anne Arundel County Department of Social Services Adult Foster Care

    Camtec

    Chesapeake Eye Care & Laser Center

    Collington Episcopal Lifecare

    Crystal Spring Annapolis

    Heritage Harbor Senior Living

    Hospice of the Chesapeake

    Howard County Health Department

    Map Your Life

    North Arundel Hospital

    Prince George's County Health Department

    Shore Health System of Maryland

    The Dental Practice of Barry Grosshandler, DDS, PA

    Top Dog Fitness

    University of Maryland Statewide Health Network

    WellAdvantage

  • Transportation

    Baltimore Washington International Airport

    MarketPlace Development Food & Shops at LaGuardia Airport

    Maryland Department of Transportation

    Metropolitan Washington Airports Authority (MWAA)

    Philadelphia International Airport

    Redwood Airport Management

    Ronald Reagan Washington National Airport

    Washington Dulles International Airport

    Washington Metropolitan Area Transit Authority

  • Real Estate | Construction | Engineering

    Annapolis Shopping Plaza

    Chesapeake Harbour

    Chesapeake Landing

    Cooke's Hope

    Crystal Spring Annapolis

    Elm Street Development

    Harbour Towne

    Herrmann Dunn Real Estate

    Hunt Meadow

    Mandrin Homes

    Mariners Watch

    MarketPlace Development Food & Shops at LaGuardia Airport

    MarketPlace Redwood, L.P.

    Marsh Harbour

    Monogram Building and Design

    MPR

    NVR, Inc.(NV Homes and Ryan Homes)

    Queen's Landing

    South River Colony Main Street

    Sylmar Homes

    Tenon USA / Fletcher Wood Solutions

    Terra Firmma

    The Bozzuto Group

    The Polm Companies

    The Strata Group

    Trammell Crow Company

    US Homes

    Viking Systems

    Weems Cove

    Winchester Construction

    Yerman Witman Gaines & Conklin

  • Food | Entertainment | Sports

    Annapolis Performance Sailing

    Annapolis Yacht Club

    Arnold Palmer Golf

    Bavaria Yachts

    Bowl of Cherries

    Cal Ripken

    Carrol's Creek Cafe

    Cole Water

    First Night

    Food & Shops at Philadelphia International Airport

    Food Marketing Institute (FMI)

    Ken's Creative Kitchen

    MarketPlace Development Food & Shops at LaGuardia Airport

    Maryland Saltwater Sportfishing Association

    Mizuno

    Phillips Foods

    Phillips Seafood Restaurants

    Point's Reserve

    Powers BoatWorks

    Promex Wines, Inc.

    Renditions Golf Course

    Rocky Fork Hunt Club

    Tsunami

    Wine Cellars of Annapolis

At Your Service

Brand Development

Brands begin with imagination.

Memorable brands use dynamic messaging with a strong image strategy to communicate across media platforms and attract viewers’ attention. Herrmann’s industry knowledge, marketplace savvy and imagination allow us to create brands that reach beyond their online, broadcast and print presence to demand viewer’s attention and touch their emotions.

Website Design and Technology

Not all websites are created equal. 

The best sites take you exactly where you want to go and perform seamlessly on any device. Herrmann’s sites combine stunning imagery with smart copy, and use the latest technology to express who you are and why you do what you do. Not to mention, we have THE easiest content management system. EVER. Click here to learn more about HerrmannEasyEdit.

Marketing Strategy

Make a strategic alliance.

Herrmann’s marketing strategies are based on concrete research and fueled by 35 years of building brands and relationships. We consider every possibility so that you have access to every opportunity. Whether your marketing goals are short-term or long-term, our holistic approach is as practical as it is creative.

Advertising Campaigns

So many choices. So many opportunities.

Whether you’re a B2B or B2C advertiser, you want to find your audience. Herrmann hits it every time with out-of-the-box creativity and thoughtful media planning. From new media to traditional channels, bull's eye targeting to broad-based splashes, limited-time offers or long-term branding, our advertising campaigns are opportunities waiting to happen.

Collateral Materials

Turning the page.

From an elaborate annual report to a simple e-brochure, we create collateral pieces that make readers want to turn the page. Beautiful photography. Stunning images. Compelling messaging. With optimal creative balance, our designs engage the reader and focus their attention on what you want to say – in less time than it takes to read this paragraph.

Video and Animation Development

Leave your audience wanting more.

Viewers today want MORE, and they want it in one click. Our video and animation transforms your message into a motion-filled adventure that satisfies the viewer’s appetite for content that’s entertaining and packed with personality. Whether it’s a corporate video, the introduction of a new product or a special holiday greeting, we leave them wanting to learn even more.

Custom Photography

When a selfie just won’t do.

Stand out with dynamic photography that’s a step (or ten) above what your smartphone can capture. Herrmann’s photographers have traveled the world shooting stunning custom photos that add a distinctive personal dimension to your marketing. Think of us when your image depends on the right image.

Copywriting and Content Development

Say goodbye to writer’s block.

Our writers find the right words to tell your story in every medium, whether it’s your new website, an ad campaign or your company’s annual report. Plus, our writers' perspective can provide valuable insight into your business and how you’re seen by the world.

Social Media Strategy and Implementation

Socially speaking.

Activating an account is easy, but providing content that attracts and engages is more complicated. Herrmann helps you avoid pitfalls and shows you how to take advantage of social media’s potential with effective strategies that enhance your brand’s reach and deliver the ROI and analytics you demand.

  • Brand Development

    Brands begin with imagination.

    Memorable brands use dynamic messaging with a strong image strategy to communicate across media platforms and attract viewers’ attention. Herrmann’s industry knowledge, marketplace savvy and imagination allow us to create brands that reach beyond their online, broadcast and print presence to demand viewer’s attention and touch their emotions.

  • Website Design and Technology

    Not all websites are created equal. 

    The best sites take you exactly where you want to go and perform seamlessly on any device. Herrmann’s sites combine stunning imagery with smart copy, and use the latest technology to express who you are and why you do what you do. Not to mention, we have THE easiest content management system. EVER. Click here to learn more about HerrmannEasyEdit.

  • Marketing Strategy

    Make a strategic alliance.

    Herrmann’s marketing strategies are based on concrete research and fueled by 35 years of building brands and relationships. We consider every possibility so that you have access to every opportunity. Whether your marketing goals are short-term or long-term, our holistic approach is as practical as it is creative.

  • Advertising Campaigns

    So many choices. So many opportunities.

    Whether you’re a B2B or B2C advertiser, you want to find your audience. Herrmann hits it every time with out-of-the-box creativity and thoughtful media planning. From new media to traditional channels, bull's eye targeting to broad-based splashes, limited-time offers or long-term branding, our advertising campaigns are opportunities waiting to happen.

  • Collateral Materials

    Turning the page.

    From an elaborate annual report to a simple e-brochure, we create collateral pieces that make readers want to turn the page. Beautiful photography. Stunning images. Compelling messaging. With optimal creative balance, our designs engage the reader and focus their attention on what you want to say – in less time than it takes to read this paragraph.

  • Video and Animation Development

    Leave your audience wanting more.

    Viewers today want MORE, and they want it in one click. Our video and animation transforms your message into a motion-filled adventure that satisfies the viewer’s appetite for content that’s entertaining and packed with personality. Whether it’s a corporate video, the introduction of a new product or a special holiday greeting, we leave them wanting to learn even more.

  • Custom Photography

    When a selfie just won’t do.

    Stand out with dynamic photography that’s a step (or ten) above what your smartphone can capture. Herrmann’s photographers have traveled the world shooting stunning custom photos that add a distinctive personal dimension to your marketing. Think of us when your image depends on the right image.

  • Copywriting and Content Development

    Say goodbye to writer’s block.

    Our writers find the right words to tell your story in every medium, whether it’s your new website, an ad campaign or your company’s annual report. Plus, our writers' perspective can provide valuable insight into your business and how you’re seen by the world.

  • Social Media Strategy and Implementation

    Socially speaking.

    Activating an account is easy, but providing content that attracts and engages is more complicated. Herrmann helps you avoid pitfalls and shows you how to take advantage of social media’s potential with effective strategies that enhance your brand’s reach and deliver the ROI and analytics you demand.

Culture Shock

LinkedIn
YouTube

Location Location Location

Who needs Madison Avenue when you can work in Annapolis? Not only are we in the Sailing Capital of the World, our location keeps our creative juices flowing with cultural attractions like our very own symphony and ballet companies, and annual film, fringe and blues festivals.

It’s a hip place where every night there's live music all over town, lots of restaurants and shops to explore, and socks (not to mention suits) are optional. Plus, how many places can you sit at the dock of the bay with your Labrador or Chesapeake Bay Retriever and watch sailboat races every Wednesday?

Interested in joining our team