Lex Mundi

DELIVERING SMILES AROUND THE GLOBE.

With a clientele of law firms around the world, this global legal association must have messages that resonate across its diverse membership base. In previous years, we used seasonal symbolism with universal, multicultural appeal and even multiple languages to create cards that were powerful, yet simple. However, in 2012, Lex Mundi decided to use its holiday card to also introduce its new brand and logo and reinforce the network's footprint while emphasizing the interconnectivity of its member firms. We also repurposed this animated greeting to create a broader branded animation for Lex Mundi's website.