When you’re serious about intellectual property, it’s important to have a site that reflects the latest technology. This firm wanted to maintain the design and messaging elements that have successfully distinguished it, including the liberal use of the red that has become synonymous with its brand. But it also wanted to showcase new media, video and audio files, and update content with a new CMS. Industry-watcher DeferoLaw gave high marks to the new site, calling it “clever and striking ... you know right away that you're on a website of a law firm that handles IP work and nothing else.”