Public Relations

• Audience & Media Research
• Media Relations
• Event Planning & Execution
• Strategic Planning
• Program Management
• Relationship Building

A comprehensive marketing plan is not complete without a public relations component that encompasses a variety of elements that hit home with internal and external audiences, influencers and stakeholders.

For example:

A product introduction may include a press kit and media outreach in addition to its advertising component.

An advocacy campaign for a health-related issue may debut with a series of public forums or a large kick-off event designed to attract the attention of the media and key constituencies.

A branding effort requires internalization before it “goes public” in order to secure the support from management and staff required to build credibility and trust.

A written, tested contingency plan for a variety of crisis situations is needed in order to execute quick, honest and effective emergency response.

We work with you to plan, test and implement the public relations aspects you require to round out all the dimensions of your marketing plan.

Our Web-based content management system makes it easy to keep your Web Site updated. Click for more.

Attracting talented law school graduates

Banking goes mobile