Lex Mundi

WORLD POWER.

Having a network of trusted colleagues to rely upon is crucial. This legal association wanted to expand its membership and achieve recognition as the network of choice for firms from hundreds of countries. Its brand needed to appeal to lawyers of all nationalities and stimulate membership by reinforcing its member firms’ quality, responsiveness and collaboration. This refreshed brand now appears on all communications materials, ad campaigns and tradeshow displays. A parallel co-branding program encourages members to promote their affiliation with “the world’s leading network of independent law firms.”