A Chicago intellectual property firm was ready to make bold moves and pull away from the pack. Its top attorneys, scientists and engineers had a reputation for getting things done. After conducting comprehensive research and strategic positioning, Herrmann rebranded the firm with a distinctive image that featured bold reds, attention-grabbing photography and an action-oriented “When you’re serious about intellectual property, USE BRINKS” tagline. The brand is clearly visible from all platforms, including the Web, collateral materials, and a print campaign that was recently re-launched. Today it’s one of the largest IP firms in the U.S. with a worldwide reputation for innovation.