Wolf Greenfield

CHECKMATE STRATEGY.

There are a lot of discriminating clients and a lot of very bright legal minds in and around Boston. Serving a clientele that ranges from Nobel Prize winners to Fortune 500 companies, this intellectual property law firm challenged us to create a campaign showing it has what it takes to stand tall among the city’s best while emphasizing its Boston roots. They’re sharp, strategic and focused. In Boston, that’s not just smart, that’s “wicked smaht” – a powerful message driven home with a touch of humor.