This L.A. law firm, the choice of some of Hollywood’s top actors, directors and studios, wanted to project its brand in a way that was as clever, playful and entertaining as its clientele. Herrmann created that tone in this long-running campaign featured in all the major entertainment trade publications and legal media, as well as on the firm’s holiday cards. Using Herrmann’s custom, New Yorker-style illustrations and punchy copy, the campaign helped brand the firm as hip, fun and in tune with its high-profile clients.