Herrmann Named Among Top 100 "Legal Consultants You Need to Know"

Herrmann Advertising Design/Communications Among
Top 100 “Legal Consultants You Need to Know”

ANNAPOLIS, Md. – Herrmann Advertising Design/Communications President and Creative Director Judi Herrmann is among Lawdragon’s top 100 consultants to the legal industry. The compilation of the nation’s top consultants to the legal profession is part of the publication’s “Need to Know” guide and represents the first-ever look at what it calls “the sharpest and most innovative minds providing consulting services to the industry.”

“It’s an honor to be among the top names in the business, and especially gratifying to be part of this inaugural listing. It’s a testament to our agency’s role in the growth and success of so many the country’s largest law firms over the last two decades,” said Ms. Herrmann.

Legal marketing has come a long way since the early ’90s and the agency Ms. Herrmann founded in 1979 has been a part of that transformation. At a time when the vast majority of law firms were limiting their marketing efforts to “tombstone” advertising, Herrmann Advertising Design’s cutting-edge work for Howrey & Simon in 1993 illustrated the potential of quality advertising campaigns for the industry. With Herrmann’s help, Howrey become the first U.S. law firm to embark on a comprehensive image campaign.

Based in Annapolis, Md., Herrmann Advertising Design/Communications (www.herrmann.com) has gone on to work with nearly a third of the nation’s 100 highest-grossing law firms. The agency develops brand campaigns, print and broadcast advertising, marketing collateral, annual reports and Web sites for clients in not only the legal field, but in the education, financial services, environmental, retail, real estate, health care and government sectors as well.

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